If you're a true listener of this podcast you have probably heard Mark Organ's voice before. Here we discuss why you should think big when crafting your category vision in startups/scaleups. Mark gives many valuable tips on how you should think, act and dominate within your category. Lastly, he shares interesting thoughts about the portfolio mindset, dealing with horizons and future investments. Mark Organ is the CEO of the global community of category creating leaders - Categorynauts. He also coaches other CEOs on how to develop and dominate their categories.